What is keyword research in SEO?

Keyword Research – What it is and why it’s Important in SEO?

keyword-researchKeyword Research is simply a process of analyzing and researching of the possible keywords that are used on a search engine. One of the most crucial parts of SEO is targeting the right term. It is more than just calculating the number of searches a particular word gets and settling for one with the highest searches. It involves analyzing the best keyword and phrases that are likely to bring about the highest conversions. Proper keyword research also includes looking at the expected traffic levels for the relevant terms chosen, the conversion value of one keyword as compared to another keyword.

The analysis also is directed towards weighing the completion levels of each of the terms. Here, you identify whether it is worth to compete on a highly popular term or on a term that has lower volume searches that are less competitive. While you might think that you know what keywords you will use to target your audience, you need to know that not all keywords are relevant and some don’t even get searched.

(more…)

Read More

Inbound vs Outbound Marketing Strategy

Traditional marketing and advertising strategies are going to perish and if business doesn’t embrace this new strategy, the business have to be left in the dust.

We are going to show you a little something new that will change the way you have been getting customers. Maybe forever. This methodology is easy and more sustainable.

Tired of cold calling? Well, you won’t have to do that again.

If you still want to continue with cold calling strategy, you may have better chances to increase your sales by 5 to 10-fold.

How would you like to have an automated system in place that will continue to bring you new customers while profitably maintaining existing ones?

Think of a system that will get your prospects to contact you, without any manual outreach?

Without further ado, let’s get right into it.

inbound-vs-outbound-marketing-strategy

(more…)

Read More

What Is Page Authority & How To Improve It

Increasing the page authority of your backlinks can dramatically increase your results.

Improving the page authority of a page and its backlinks can significantly escalate your page in search results.

This brief article predominantly shows you how to do that:

First of all, let’s understand what is a PA / Page Authority by Moz.com and How to improve it?

Pisst.. This is the secret ingredient we (SEO Services India) have been personally using.

How to improve your backlinks that deliver ROI double or triple times the value of the link?

How to legitimately increase the page authority of your backlinks without getting penalized by major search engines?

Let’s dive deep into it…

what-is-page-authority-how-to-improve-it

(more…)

Read More