Keyword Research – What it is and why it’s Important in SEO?
Keyword Research is simply a process of analyzing and researching of the possible keywords that are used on a search engine. One of the most crucial parts of SEO is targeting the right term. It is more than just calculating the number of searches a particular word gets and settling for one with the highest searches. It involves analyzing the best keyword and phrases that are likely to bring about the highest conversions. Proper keyword research also includes looking at the expected traffic levels for the relevant terms chosen, the conversion value of one keyword as compared to another keyword.
The analysis also is directed towards weighing the completion levels of each of the terms. Here, you identify whether it is worth to compete on a highly popular term or on a term that has lower volume searches that are less competitive. While you might think that you know what keywords you will use to target your audience, you need to know that not all keywords are relevant and some don’t even get searched.