What is Search Engine Optimization? – The common question we are often asked.
Let me start with the abbreviation for SEO. SEO stands for Search Engine Optimization. SEO is a process of getting quality traffic to your website through a FREE or ORGANIC search made on the search engines like Google, Bing and Yahoo!
By FREE and ORGANIC search we mean real people searching on a real topic of interest.
What Search Engines Do?
The primary job of a Search Engine is to crawl tons of web pages on a regular basis (can be hourly, daily, weekly or even monthly) from all around the world on the Internet and to Index them. Whenever a search is made, these search engines can help people find exactly what the people are looking for.
Every search engine has a dedicated secret mechanism to crawl, find and index all the websites and its related contents. This dedicated secret mechanism is called an ALGORITHM that converts relevant and useful contents into a search results for a user.
When you have a website or a business online, it is very important to optimize your website for search engines!!
Statistically, 70 to 80 percent of the people searching something on the internet do not go past the first page in the search results. If there are 10 Billion search results for a particular topic of interest then ONLY the first 1 to 4 search results (10 is maximum) displayed on the first page are clicked by people.
So how do you get your website or business page displayed in the first page of the search results in Google or Bing? Well the answer to that question is Search Engine Optimization (SEO).
In my next post, we will see How To Do Search Engine Optimization / How to satisfy a search engine’s algorithm and get your website ranked?